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Airplane Mode — Obsidian
*This item is now available for PRE-ORDER, with delivery coming in Summer 2021. Updates on orders will be sent directly to your email.
One of the greatest luxuries of being 35,000 feet in the air is the lack of a mobile signal. The constant harassment of calls, texts, emails, and news headlines comes to a halt, replaced by uninterrupted personal time. With Airplane Mode, this experience is now available at any altitude.
Airplane Mode sits quietly and boldly wherever it lives, with a rounded form and an exterior reminiscent of natural stone. The lid gently slides open to reveal polished concrete and formed leather, providing a soft landing place for stowed-away devices. The interior is large enough to accommodate several phones, with the option to thread a charging cord through the bottom.
Once placed inside, your mobile device will be shielded from view, its sounds muffled, notifications out of sight. As an elegant antidote to device addiction and distraction, Airplane Mode adds a ceremonial aspect to the experience of disconnecting — a ritual to remember and to savor.
Originally shown at a Wallpaper* exhibition during Milan's Salone del Mobile in 2017, Airplane Mode was designed by Branch and fabricated in collaboration with Concreteworks. Back then, Branch's design initiated a dialogue about our habits with technology and ways to break them in a beautiful way. Several years later, we still believe this product holds an important place in the world, more than ever.
Branch is a San Francisco-based design studio, created by Josh Morenstein + Nick Cronan to solve complex industrial design and branding challenges. At its core is the belief that products should have a positive, lasting impact on people and the world around them. They design iconic, enduring experiences that captivate the curiosity and attention of consumers.